HARVARD AT HOME - AN ANALYSIS OF THE 2022 SUPER BOWL COMMERCIALS
THIS VIRTUAL EVENT is the Harvard Business School Club of Chicago's annual analysis of Super Bowl promotional efforts and strategies led by a recognized marketing expert.
Date: Tuesday, February 15, 2022
Time: 5:30PM Central / 6:30PM Eastern
Place: THIS IS A VIRTUAL EVENT
The Super Bowl is marketing’s biggest event of the year. Advertisers pay millions for each thirty second spot. This 2022 Super Bowl promises to be particularly interesting given the controversy around the pandemic, the NFL protests, the concern about head injuries, and the broader polarization of our country. Which brands will sign on? Which will sit out this year? Will they make a statement or stick with safe, humorous spots?
Join the Harvard Business School Club of Chicago's look at the highs and lows of the 2022 Super Bowl advertising. Who did well? Who missed? And what does it all mean?
To help answer those questions, Tim Calkins, a Professor of Marketing at Northwestern's Kellogg School of Management Law, a graduate of Harvard Business School, and recognized expert on Super Bowl advertising will lead a lively and entertaining analysis of this year's promotional efforts and strategies.
ADDITIONAL DETAILS can be found on the Harvard Business School of Chicago's website by CLICKING HERE.
Organizer: The Harvard Business School of Chicago
Cost: Free to Harvard alumni
Registration: Register by CLICKING HERE